Coaching vs. Planning or Advising
“Smart people are making the same investment mistakes –
Over and over again.
We help people avoid them”
To help you differentiate us from the typical broker, financial advisor, insurance agent, wealth manager, or family office (who often act as mere sales agent for the brokerage houses or insurance companies; either as willing accomplice, unwitting drone, or feckless puppet) – we are a Financial Coach.
The dictionary says the job of a coach is:
“To help clients articulate their dreams, desires and aspirations, help them clarify their mission, purpose and goals, and help them achieve that outcome”
By identifying the real financial desires of our clients and fulfilling them.
We align our interests with the client;
- by preventing or eliminating the investors’ BIG mistakes;
- by providing true universal access;
- by managing and reducing risk;
- by providing full disclosure;
- by being completely transparent;
- by protecting your assets from creditors, predators, and bad actors;
- by helping to preserve your legacy;
- by continuing investor and advisor education;
- by data-mining your financial needs and desires;
- and by prudently fulfilling those with excellent service and care and respect.
We provide the desirable and highly valued relationships which then may be leveraged. Leveraged into Healthy Investment Returns — consistently, reliably, and predictably. While controlling risks.
The wealth coaching process gives you “Peace of Mind”, so you can stop worrying about your future. So you can build your “Critical Capital Mass” for your own Financial Fortress.
Coaching empowers you; it guides you to the TRUTH of investing, and to make wise choices, consistently, reliably, and predictably, as you journey through your life’s stages. It is about your relationships, what you value, and your net worth.
The root of the problem often lies in the way financial planning and advising is carried out.
First, it is often used as a marketing tool to sell financial products. The reason? To generate commissions. The individual working with a planner generally has little way of knowing whether the recommendations are in their best interest or the best interest of the planner. It all looks good on paper. They give out really nice brochures and great elevator speeches. But the bottom line is they are just pushing product.
Second, the traditional planning process does little to educate investors and help you deal with the instincts and emotions that are at the root of the poor investment returns that they experience. How you think about investing has a huge impact on your investing experience, success, or failure.
